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> Google Vs. Yahoo
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mesaj 15 Jan 2004, 10:25 PM
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Yahoo va renunta la serviciile oferite de Google, in favoarea propriului motor de cautare

2004 se anunta un an dificil pentru Google inca de la inceput, avand doi competitori foarte puternici: Yahoo si Microsoft.


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rebel
mesaj 19 Feb 2004, 04:34 PM
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Yahoo! ends deal with rival Google in favor of its own software
By ADAM STEINHAUER
BLOOMBERG NEWS

QUOTE (http://seattlepi.nwsource.com/)
Yahoo! Inc. stopped using search software provided by competitor Google Inc. on its site for U.S. users and offered a new search engine developed with its own software.

Yahoo! replaced the Google search engine with one based on technology acquired in its purchase of Inktomi Corp. 11 months ago, Jeff Weiner, a Yahoo! senior vice president, said yesterday.

Investors have said they expected the switch since Sunnyvale, Calif.-based Yahoo! agreed to buy Inktomi in December 2002.

Yahoo! is ending its partnership with Google as the two companies compete for advertisers and Google prepares for an initial public offering of stock. Google's Web site has surpassed Yahoo!'s as the most used for Web searches.

Microsoft Corp. has said it also will develop its own search engine for its MSN Internet sites as it tries to attract more advertisers.

"You don't want to be reliant on your largest competitor for anything," said Anthony Valencia, an analyst with TCW Group Inc. in Los Angeles. Yahoo! wants to develop "the best search product that there is," he said. TCW held 30.8 million Yahoo! shares as of December.

Google, Yahoo! and MSN all offer so-called sponsored search advertising, which allows businesses to pay for the right to have links to their Web sites come up at the top of Internet-search results on topics related to their businesses.

Sponsored search is the fastest growing form of advertising on the Internet, said James Friedland, an analyst with W.R. Hambrecht + Co. in San Francisco, and sales of advertising on the Web are growing faster than in other media.

Losing Yahoo! won't be financially significant for Google, said Jonathan Rosenberg, Google's vice president of product management. The company received a licensing fee but no advertising revenue from its contract with Yahoo!

Google, based in Mountain View, Calif., is planning to raise about $4 billion in an IPO that could value the company at about $12 billion, sources said. Rosenberg declined to comment.

Yahoo! will offer the new search engine on its Web sites for non-U.S. users in several weeks, Weiner said.


Acest topic a fost editat de rebel: 19 Feb 2004, 04:35 PM


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