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> Carti Marketing
Leonore
mesaj 7 May 2004, 01:04 PM
Mesaj #1


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Dragii mei,

As avea nevoie de niste recomandari de titluri de carti bune de marketing si site-uri unde as putea gasi informatii pe aceasta tema. Va multumesc!
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Mihai
mesaj 7 May 2004, 02:30 PM
Mesaj #2


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Bine ai venit la Han! han.gif

Iata cateva linkuri:

Marketing Terms.com

Marketing Dictionnary

Marketing Blog

Reveries.com

The HUB Magazine

AdAge Global

AdWeek.com

MarketingSherpa.com

PRWeek

Quirk's.com

Marketing Today

Global Change

Give to Get Marketing

BrandWeek.com


Sper sa ajute. rolleyes.gif


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TriRegnum
mesaj 9 May 2004, 08:16 PM
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Nu-mi vin acum in cap titlurile, dar autorul e sigur Philip Kotler, pot sa spun ca e cel mai bun; mergi la biblioteca/librarie si ia cartile lui, merita citite.

Multa bafta.
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Promo Contextual
mesaj 9 May 2004, 08:16 PM
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ContextuALL









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Onix
mesaj 9 May 2004, 08:48 PM
Mesaj #4


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Hi hi, Philip Kotler este "parintele marketingului". Daca chiar va intereseaza subiectul, o sa va scriu maine niste titluri de carti de referinta in domeniu - nu de alta, dar asta imi este specializarea la facultate.


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Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down. (Charles F. Kettering)
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Onix
mesaj 11 May 2004, 07:13 PM
Mesaj #5


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Imi cer scuze, acum apuc sa le scriu:
  • "Principiile marketingului" - Kotler Ph., Armstrong G., Saunders J., Wong V.
  • "Managementul marketingului" - Kotler Ph.
  • "Marketing Insights from A to Z" - Kotler Ph.
  • "Marketing" - Florescu C
  • "Marketing Definitions: A Glossary of Marketing Terms" - Committe of Definitions, Ralph S. Alexander, Chairman

Mai sunt multe, dar astept sa imi spuneti daca va mai intereseaza. smile.gif


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Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down. (Charles F. Kettering)
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